CMCXP® Certified Marketing & Customer Experience Professional
Dr Alok Chandra Dr. Alok Chandra, Professor, Author, Blogger, and Mentor for industry. Alumnus of Lucknow University, IIM Bangalore, IIM Mumbai, NMIMS Mumbai. Ex-Professor-Cardiff Metropolitan University UK.
10 modules
Lifetime access
Be a certified professional in marketing and customer experience management.
Overview
This course is designed to equip participants with the essential knowledge and skills needed to become a Certified Marketing & Customer Experience Professional (CMCXP®). It covers a wide range of topics related to marketing strategies, customer experience management, and effective communication techniques.
Key Highlights
Gain industry-recognized certification as a CMCXP®
Learn practical marketing and customer experience management techniques
Understand the importance of customer-centric strategies
Enhance your communication skills to effectively engage with customers
Develop expertise in analyzing market trends and customer behavior
Learn how to create compelling marketing campaigns to drive customer loyalty
Discover strategies for enhancing brand reputation and customer satisfaction
What you will learn
Learning Outcome 1
Understand the key concepts and principles of marketing and customer experience management.
Learning Outcome 2
Develop strategies to effectively engage with customers and exceed their expectations.
Learning Outcome 3
Learn techniques to analyze market trends, customer behavior, and competitors.
Learning Outcome 4
Create impactful marketing campaigns to drive customer loyalty and brand growth.
Learning Outcome 5
Enhance your communication skills to build stronger customer relationships and boost customer satisfaction.
Modules
Introduction to Marketing and Customer Experience
3 attachments
Understanding marketing principles
Coming Soon
Introduction to customer experience management
Coming Soon
The evolution of marketing and customer experience
Coming Soon
Market Research and Analysis
4 attachments
Conducting market research
Coming Soon
Analyzing market trends and consumer behavior
Coming Soon
Segmentation, targeting, and positioning
Coming Soon
Competitive analysis
Coming Soon
Marketing Strategies and Tactics
4 attachments
Developing marketing strategies
Coming Soon
Creating a marketing mix
Coming Soon
Digital marketing and social media
Coming Soon
Brand management
Coming Soon
Customer Experience Design
4 attachments
Understanding customer needs and expectations
Coming Soon
Mapping the customer journey
Coming Soon
Designing memorable customer experiences
Coming Soon
Optimizing touchpoints
Coming Soon
Customer Relationship Management
3 attachments
Building customer relationships
Coming Soon
Managing customer loyalty and retention
Coming Soon
CRM technologies and tools
Coming Soon
Measuring and Evaluating Customer Experience
4 attachments
Key metrics for measuring customer experience
Coming Soon
Customer feedback and survey design
Coming Soon
Analyzing customer data
Coming Soon
Continuous improvement
Coming Soon
Driving Customer Experience Excellence
3 attachments
Leadership in customer experience management
Coming Soon
Employee engagement and service culture
Coming Soon
Innovation and differentiation
Coming Soon
Managing Marketing and Customer Experience Projects
4 attachments
Project planning and execution
Coming Soon
Budgeting and resource allocation
Coming Soon
Risk management
Coming Soon
Monitoring and controlling
Coming Soon
Ethics and Sustainability in Marketing
3 attachments
Ethical considerations in marketing
Coming Soon
Corporate social responsibility
Coming Soon
Sustainable marketing practices
Coming Soon
Preparation for CMCXP® Certification Exam
3 attachments
Exam format and structure
Coming Soon
Study and exam preparation tips
Coming Soon
Practice exams and mock assessments
Coming Soon
FAQs
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Can I access the course materials on any device?
Yes, our platform is designed to be accessible on various devices, including computers, laptops, tablets, and smartphones. You can access the course materials anytime, anywhere, as long as you have an internet connection.
How can I access the course materials?
Once you enrol in a course, you will gain access to a dedicated online learning platform. All course materials, including video lessons, lecture notes, and supplementary resources, can be accessed conveniently through the platform at any time.
Can I interact with the instructor during the course?
Absolutely! we are committed to providing an engaging and interactive learning experience. You will have opportunities to interact with them through our community. Take full advantage to enhance your understanding and gain insights directly from the expert.
About the creator
Dr Alok Chandra Dr. Alok Chandra, Professor, Author, Blogger, and Mentor for industry. Alumnus of Lucknow University, IIM Bangalore, IIM Mumbai, NMIMS Mumbai. Ex-Professor-Cardiff Metropolitan University UK.
Dr. Alok Chandra, Professor, Author, Blogger, and Mentor for industry. Alumnus of Lucknow University, IIM Bangalore, IIM Mumbai, NMIMS Mumbai. Ex-Professor-Cardiff Metropolitan University UK. 50 + international and National Research Papers were published, 8 books, and 20 E-Books, 2 Australia Patented Granted, and 15 Patents filed. Trained professionally in Thailand at Sasin School of Management, Kellogg School of Management , Wharton Business School. Professor at Managt Inst of Mumbai University
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₹ 1999.00
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